He's not afraid to play with colors and explore the aesthetic of background, as you can see with the way he uses light and space to frame Drake. This was directed by Director-X, who also hails from Toronto, and who's directed music videos for a variety of artists, including hip-hop's current elite - Jay Z, Kanye and Nicki Minaj. Music videos should be about promoting the song while giving an audience something to look at instead of hiding the song in a mini-movie or with outlandish visuals. Julia: Drake's fondue party-inspired dance moves and turtleneck aside, I love the video. There's something about that, that dropping of pretense, that I find really attractive. I mean, it's completely without the bombast that Drake himself has exhibited in prior videos, or that someone like Kanye would likely display in his latest single's clip. When I first watched it, I was immediately struck by, well, the dancing for sure - but also the look of it. questionable dance moves, it has this really striking aesthetic that combines the stark backdrop - Drake on this futuristic-yet-barren set - with a colorful light show and, later on, some dancer companions. It's such a weird little clip, right? Serving primarily as a showcase of Drake's. Well, I first heard it not too long ago, anyway, but the video has certainly reinforced my affection for it. 19, and now here we are.Īllegra: Clearly, I'm massively behind when it comes to music - it came out in July? Womp. Rumors started trickling in that Drake was going to hold off until after he released What A Time To Be Alive, the mixtape he collaborated on with Future. Finally, on October 4, Drake announced the music video via Instagram the same way he announced the mixtape with Future. The video was finally released on Oct. It's rare for a music video to change how one feels about a song Did this signal Drake was closer to releasing his anticipated Views From the 6 and 2. When Drake released "Hotline Bling," a one-off single back in July, there were two questions people had: 1. It's not only his birthday month, but it's also the name of his label, October's Very Own (more notably known as OVO). Julia: October's a really important month for Drake. To talk about the effect the memes had on gaming and internet culture as a whole, reporters Allegra Frank and Julia Alexander sat down to discuss what made the video the sensation it is.Īllegra: So Drake's latest single - "Hotline Bling" - came out in.September? But its music video just premiered a few weeks back, right? Julia, you're our resident Drake expert, so maybe you can talk a bit about the release history there? Like most of Twitter, a few Polygon staffers became obsessed with the various "Hotline Bling" memes making the rounds online.
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